Tag: bundling services

IS A LA CARTE SERVICE POSSIBLE IN YOUR HEARING PRACTICE?

Times are changing. Just ask anyone working in the entertainment industry. Cable companies and home satellite dish providers want their viewers to subscribe to groups of channels. Their viewers prefer to stream individual episodes of shows. Musicians and producers want their fans to buy albums. Their fans prefer to buy songs one at a time, or play them for free on YouTube. In short, new delivery methods are changing expectations. Consumers have more buying power than ever. The proliferation of choices grants us the ability to customize our experience. Older consumers are grateful for the flexibility. Younger consumers have...

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IDEAS FOR NEW HEARING CARE SERVICE-DELIVERY MODELS

Change is afoot in the hearing care industry. Big-box stores and other retailers sell hearing aids. Patients comparison shop online. If passed, the federal Over-the-Counter Hearing Aid Act will add the Food and Drug Administration (FDA)’s regulatory stamp to approved OTC devices. As a result, hearing care practitioners have to decide whether and how to adapt their business plans. An obvious first step is to reconsider your service-delivery model. So,“bundling” the cost of hearing aids with the cost of treatment may no longer be the most productive approach. New Legislation The OTC Hearing Aid Act was reintroduced on March 20. It was...

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