Tag: Big Box

Patient-First Care: Alison Vega, AuD, CCC-A, FAAA

For Alison Vega, AuD, CCC-A, FAAA, a career in audiology initially seemed rooted in practicality, but she quickly became enamored with what has now become a passionate undertaking. Like many young people grappling with the seemingly endless array of potential career choices during college, Vega’s path took a meandering turn along the way to job fulfillment.

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Change is afoot in the hearing care industry. Big-box stores and other retailers sell hearing aids. Patients comparison shop online. If passed, the federal Over-the-Counter Hearing Aid Act will add the Food and Drug Administration (FDA)’s regulatory stamp to approved OTC devices. As a result, hearing care practitioners have to decide whether and how to adapt their business plans. An obvious first step is to reconsider your service-delivery model. So,“bundling” the cost of hearing aids with the cost of treatment may no longer be the most productive approach. New Legislation The OTC Hearing Aid Act was reintroduced on March 20. It was...

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Solutions-Oriented Care: Nola Aronson, MA

This year, Aronson’s Santa Clarita, Calif-based practice, Nola Aronson’s Advanced Audiology celebrates 30 years in business. Aronson also has a part-time office in Mission Hills, Calif, and recently purchased Audiology Services of Newhall, also in Santa Clarita.

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