The Provider Locator program at CareCredit is an excellent option for putting your practice on the map and positioning yourself in a prominent location for new clients. By raising your online profile with this program, you are helping more patients locate you as their one-stop destination for hearing care.
According to CareCredit’s internal data from recent research studies, hearing care professionals offering CareCredit administered an additional $21 million annually in care to patients who found them through one of the company’s most popular resources—the Online Provider Locator. Every hearing professional is looking for ways to attract new patients to their practice location. Practices that have a credit financing program and also have a way in which to uniquely position their practices to reach a new audience base can be a game-changer.
Accessing a $32 Billion Network
While most dispensing professionals may think of CareCredit as a hearing care financing network, in reality CareCredit serves over 200,000 healthcare providers nationwide in the fields of hearing care, dentistry, vision, cosmetics, dermatology, veterinary, and chiropractic practice. The company’s network is used by over 7 million cardholders with more than $32 billion in available credit.
With an easy, user-friendly application process, high approvals, and instant credit decisions, adding the CareCredit healthcare credit card and presenting it along with other payment options is simple to do. Once patients have this financing, they can use it at any other practice that uses CareCredit, obtaining services for themselves and other members of their family as long as they have available credit.
CareCredit strives to help provide quality service and educate customers regarding their ongoing options for their healthcare needs. Every month, the company provides information to cardholders on the different ways that they can use their account in practices offering the program. This entails a variety of marketing materials to communicate with patients, including Provider Locator information that gives cardholders a list of practices in their area that accept CareCredit, with priority listing for practices that use the program the most.
Patients also receive e-mail notifications and e-newsletters to remind them that they can use their available credit at a wide range of health care providers offering the program—including hearing care professionals—to get additional care without having to reapply.
Become Part of the CareCredit Online Tool That Helps More Than 400,000 Patients Each Month
The Provider Locator is used by approximately 400,000 patients each month to find a practice in their area that offers CareCredit. Many patients using the Provider Locator already have CareCredit, so when they visit your office/practice, they are less likely to leave tested-and-not-sold; they’re more comfortable financially to accept recommended technology and achieve the better hearing that they desire. One of the most popular resources available to help practices attract new patients is the CareCredit Online Provider Locator. This tool gives patients access to every practice in their area that offers this financing simply by searching for a medical profession, zip code, name, city, or phone number at www.carecredit.com.
Although most people periodically experience “financial claustrophobia,” the feeling that there are few options can be particularly worrisome for people confronted with a payment of several thousand dollars. When it comes to making hearing care more accessible, patients want as many payment options as possible.
Many patients first discover the Provider Locator when visiting the CareCredit website to learn more about the no interest (if paid within the promotional period; otherwise interest assessed from purchase date; minimum monthly payments required) and low interest payment plans available through the healthcare credit card.
A recent study found that, for audiology patients, being offered a no-interest financing option is second in importance only to the quality of the hearing aid being purchased.1 In addition, when patients pay for their hearing care with CareCredit, they spend an average of $1,591 more than those who don’t, according to the available data. This means that cardholders accept recommended technology more often, will experience better hearing, and will ultimately be more satisfied than patients who use other forms of payment to pay for their hearing care and settle for technology that fails to meet their needs.
More Ways to Attract Patients
In addition to the Provider Locator, practices offering CareCredit can take advantage of other free practice-building resources, including patient brochures and counter displays.
Dispensing professionals can use the payment calculator, payment options form, and presentation chart when discussing their recommendation to show patients how paying over time with a low monthly payment can make hearing aids more affordable. CareCredit also has available a Advertising Toolkit that includes banners and buttons that make integrating payment options into a practice’s Web site fast and easy. Practices can even offer an easy-to-use, private and secure digital financing experience in the office that allows patients to apply for financing onsite at their hearing care provider’s office. Providers can also add a direct link to the company’s patient application, so patients who don’t have financing can secure it before they come in for hearing testing or fitting.
If your practice is not enrolled in CareCredit and you want new patients to find you through the online Provider Locator, go to www.carecredit.com, and enroll now. Once enrolled, you will be able to take advantage of all of CareCredit’s free programs and resources.
This content was provided to the 4MyHearingBiz community by content contributor Terry Silance, CareCredit, Costa Mesa, Calif.
Image credits: CareCredit; © Nfsphoto | Dreamstime.com
- Inquire Market Research. Purchase behavior among hearing loss patients: results of a study with patients requiring a hearing device. Santa Ana, Calif: Inquire Market Research; 2010.
- Patients’ Path to Hearing Healthcare Study. Path to purchase research conducted for CareCredit by Rothstein Tauber Inc; 2014.