In April 2016, prior to the AudiologyNOW! 2016, American Academy of Audiology (AAA) Convention in Phoenix, Ariz, The Hearing Review hosted a “Patient Path to Purchase” symposium sponsored by CareCredit that drew a full audience of audiologists and industry experts. Presentations were made on a patient’s journey to purchasing hearing aids and services, with several important elements highlighted that are central to private practice hearing care.

Panel talks were given by Hearing Review Editor-in-chief Karl Strom, CareCredit VP Randy Baldwin, Motivational Speaker Bernie Stoltz, Hearing Care Expert Wayne Staab, PhD, Dental Practice Owner Howard Ong, DDS, and Audiologist Sugata Bhattacharjee, AuD, CCC-A, followed by a Q&A session involving the audience.

If you weren’t able to attend this special symposium at AAA 2016, and would like to hear about the data, insights and tools that were shared to help you succeed in private practice, you can view videos of the presentations here at Hearing Review’s community website, 4MyHearingBiz.

In this video clip of the “Patient Path to Purchase” symposium, Karl Strom, chief editor of The Hearing Review, presents an overview of the patient’s path to purchase and the key factors involved, before he introduces Randy Baldwin, CareCredit, and the rest of the symposium panel.