In April 2016, prior to the AudiologyNOW! 2016 Convention of the American Academy of Audiology (AAA) in Phoenix, Ariz, The Hearing Review hosted an “Aligning Pricing and Services with the Patient Path to Purchase” symposium sponsored by CareCredit. This special event drew many distinguished audiologists and industry experts who were interested in learning more about the factors involved in a patient’s journey to purchasing hearing aids.

For those of you who missed this exciting event and the data, insights and tools that were shared to help drive your success, you can view videos of the presentations here at our community website, 4 My Hearing Biz.

Randy Baldwin

Randy Baldwin, CareCredit, presents research data on a patient’s path to purchase.

The key topics presented by expert panelists of this symposium covered the factors involved in successfully selling hearing aids to patients with hearing loss through a private practice. Short talks were given by Hearing Review Editor-in-chief Karl Strom, CareCredit VP Randy Baldwin, Motivational Speaker Bernie Stoltz, Hearing Care Expert Wayne Staab, PhD, Dental Practice Owner Howard Ong, DDS, and Audiologist Sugata Bhattacharjee, AuD, CCC-A, followed by a Q&A session involving the audience.

In this installment of our coverage of the “Patient Path to Purchase” symposium, you can view the video of Randy Baldwin presenting some revealing data that CareCredit gathered through its “Patient Path to Purchase” research.

The previous installment of video coverage from this special symposium shows Hearing Review Editor-in-chief Karl Strom providing a topic overview before he introduces Randy and the other experts on the panel.