If you feel you are not connecting successfully with patients, or reaching enough patients, CareCredit, Costa Mesa, Calif, offers a free educational CD titled, “Increase Sales by Effectively Connecting with Patients,” featuring Von Hansen. A popular consultant, author, communications specialist, and instructor for the American Conference of Audioprosthology, Hansen shares tips and techniques that hearing practices can use to enhance their patient relationships.
“First, a practice has to reach out and grab a patient’s attention, which is usually done through advertising,” says Hansen. “Then, once that patient calls in and asks questions, like ‘How much are your hearing aids?’ you have to provide an answer that is not only satisfactory but also motivates them to make an appointment. It’s important for every practice to understand that what the patient is really asking is not how much your hearing aids are or what a hearing test costs, but ‘Can you help me?'”
On the CD, Hansen uses real-life examples to demonstrate effective communication techniques that teach practices how to take control of phone inquiries, how to schedule third-party appointments, and how to understand the patient’s needs before suggesting care.
For more information about the free CD on connecting with patients, visit CareCredit online, or call (800) 300-3046, ext 4125.
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